Macy's
Website Design, Print and Digital Collateral Design
Founded in 1858, Macy's is the largest American modern department store. Macy's helps its customers express their unique style and celebrate special moments both big and small, wherever and however they shop the latest styles in fashion, beauty, home and beyond.
Brief: Create print and digital collateral that embodies the brand's culture.
Position: Design Specialist (Print and Digital Campaigns)
Award: Webby People's Voice Award for Virtual Retail Shopping (2024)
Website Design

Newsletter Design




Push Ad Design


Social Media Ad Design




UX survey research and analysis (virtual retail shopping)

Macy's Spring Catalog Design














Macy's Fall Catalog Design













Macy's Holiday Catalog Design










Ralph Lauren Catalog Insert Design


Direct Mailer Keying Exploration



Playbill Ad Design






Affinia Hotel Collection
Brand and Identity Design, Print and Digital Collateral DesignView Project