Empathy Wines
With a motto of "Empathy for the Farmer, Empathy for You," Empathy Wines is an industry-disrupting, direct-to-consumer winery that makes the highest-quality wine for the most affordable price.
Create digital and print collateral that increases brand awareness.
Empathy Wines, a direct-to-consumer winery built on the promise of high-quality wine at an affordable price, needed digital and print collateral that actually raised brand awareness — turning an unfamiliar name into one shoppers recognized and trusted.
Build a consistent visual identity across print inserts, email, and a heavy cadence of social content, so the brand's "Empathy for the Farmer, Empathy for You" message stayed visible and consistent everywhere a customer might encounter it.
The Insert Design (front and back) carried the brand into the physical bottle box; the Newsletter Design extended it into email; and Social Media Post Design and Social Media Interactive Design gave the brand a steady, recognizable presence across social channels.
A cohesive print-to-social system that gave Empathy Wines the consistent, recognizable presence a young direct-to-consumer brand needs to build awareness.